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There is a number of excellent articles about how far you move any new business away from your present core. As you work through new business models, mergers and acquisions this question of "how far" is an important one. Equally 'how far' do you take new product and service innovation away from your core? Is the organisation equipt to make such a move? Knowing the pitfalls and dangers of moving too far is important to hear, often this is necessary to be delivered by an external party who has no 'vested' interest. Moving from your core in innovation and what it truely means is vital to think through before you embark on the journey. Perhaps we can contribute to this thinking through?
