Executives will have to learn how to compete, innovate, and manage in an era when interactions dominate and drive performance The focus of managerial action is to establish conditions that allow these interactions to emerge and flourish rather than trying to engineer connections from the top down

We need to build markets as knowledge exchanges. Creativity is needed to be cultivated, it is not ordained, it needs structured facilitation and Management's job is to foster connectivity, remove barriers, facilitate learning, and provide new tools that help workers collaborate and learn within an environment that demands more and more complex and often decentralized decision making

Interactions- the searching, coordinating, and monitoring that people and firms do when they exchange