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Successful Execution is the Aim
What is the important aspects that are the critical barriers to better execution? Is this actual implementation- the hand over from marketing or R&D to sales - or the service commercialisation, or are these just steps that make up part of the execution? There are plenty of ideas, there are plenty of concepts but what is often the case, the translation from ideas into commercial concepts is missing. This we call 'the missing middle' and often there is only a miracle left to bridge the gap. Not having a clear, comprehensive set of innovation methdologies leaves innovation to chance.....and can we afford that?
Are you happy with your process and execution of ideas to winning commercial concepts?
The final implementation process is never easy, it often lacks a robust set of institutional capabilities in this area including leadership, infrastructure and process.
Or is the poor understanding of the steps within the commercialisation process that you often neglect and go through systematically, of not fully acknowledging the real needs of the market or is it finally, the softer skills you need : acting with agility, that real need for a bias for clear action?
Execution is where the majority of the clients often fail throughout their business
Pulling this together to take innovation from discovery to final execution has many steps and potential pitfalls. If you don't have a robust, comprehensive approach to innovation, implementation always gets the blame, It is not the why, the where, the what or even by the whom, it is the how. Getting to focus on the backend of innovation, the final steps is often the hardest part.
Are you happy with your process and execution of ideas to winning commercial concepts?
