Strategic innovation has opportunity, providing it can accelerate, change, or (radically) alter the existing state in different ways. Example of these could be:

• Improve the rate and quality through innovation tools, techniques and methodologies
• Enables (earlier) detection of problems and opportunities
• Enhances the quality of inventive thinking
• Leads to richer 'communities of communities'
• Enhances knowledge sharing and integration
• Results in 'sustainable' and/ or disruptive innovation
• Increases the value of intellectual capital and intangible assets
• Enhances the quality of fit between supplier and its customer
• Expands the range of business solutions available to management

The trouble often cited with innovation, is that it is sometimes seen as 'woolly' in nature and often this becomes its biggest inhibitor as by its fairly complex and linked this is perhaps where individuals and organization often struggle. Innovation is as much a discipline to grasp, to manage and relate too as marketing, production, research and development. It cannot be left to chance, it has to be understood for what it stands for, the driver of growth and future wealth.

The issue for us is the 'power of combination' and their multiple effects that makes innovation important and for it to stand out as a critical need to master and integrate within both Corporate and Individual mindsets as it is the only way to grow a business. Do you see this the same way?