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The changing context for innovation
Possible Thoughts- so what do we change?
•Markets need different wealth creation methods, less reliant on price factors
•The changing context includes even greater customer understanding of their needs and demands
•The focus is increasingly on knowledge sharing and open relationships to support each others mutual goals
•A growing need for better organized value-generation mechanism to manage the critical innovation process
•A comprehensive approach to managing innovation at a strategic and tactical level is increasingly required
