Just be more innovative
Better understand our customers needs
Get management buy-in
Balance the portfolio
Evaluate an acquisition
Beat competitors
Choose ideas to pursue
Shape an idea for disruption
Find new market space
Speed market penetration
Have changing customer needs or are in changing markets
Face a challenge in changing the corporate culture
Need new ways to transform their business
Are ready to implement an enterprise-wide innovation process
Want to build their Innovation portfolio
Need to know how to use innovation cost-effectively
Create a culture of innovation
Measure our innovativeness
Creating market opportunities
Detecting and engaging Customers to discover their needs
Need to build a network for innovation exchange
Change in technologies- understanding the threats to us
Opening up in new geographical markets
Assessing market failure and responses
Achieving new approaches to implementation roll out
Concepts to commercialisation- at higher speed
Building a total commitment to continuous innovation
Seeking out techniques to capture new opportunities (scanning etc)
New ways exploration of going to market
Attracting funding for new innovation concepts