Is innovation such a mystery?

We believe innovation can be demystified through a careful evaluation of innovation models and frameworks.   This evaluation requires taking time to de-construct the relationship between innovation efforts and corporate functions or capabilities such as corporate strategy, existing skills and knowledge and internal processes. 

For some firms innovation is incredibly rewarding, for many others it remains at best an unfulfilled promise. Why does innovation present such a stark choice, often fraught with difficulties for many, yet so simple and successful for the few?

We offer a set of innovation models that prompts you to consider many of the factors necessary for understanding what ‘makes up’ innovation success that need clear referencing points.

The Three Models that make up this reference framework:

The first stage is the Innovation Business Architecture.

We start by “peeling” the innovation onion.  We recommend starting at the strategic level, and working down through several “layers”, including people and processes.  The goal of this first model is to de construct the important drivers and influencers which will direct innovation activities to provide an emerging innovation framework. 

The second stage is having a Core Innovation Reference Framework.

This builds on the first presentation by using the de-constructed model to identify five “areas” of focus for innovation success:  Strategic Context; Trajectories, Discovery and Insight; Systematic innovation Process;   Go to Market; and Enabling and Scalable Infrastructure.  These five “areas” of focus for innovation detail how the firm sets strategy (Strategic Context) for innovation, how it gathers insights and trends (Trajectories), how it prepares products for the market (Go to Market), how it enables and scales innovation activities internally and externally and how it conducts systemic innovation activities consistently. 

The third stage is through Examination of Innovation Types

Here we examine in depth a range of innovation “types” within the context of the innovation framework defined in the Core Innovation Reference Framework deck.  Each type is in the significant detail necessary to begin to understand the often subtle set of differences in establishing the distinctive capabilities and competences needed to be achieved to manage these different innovation approaches. Using this framework you can establish which focus areas are critical for innovation success in the different innovation types

The End Goal for You

The end goal is to create a common innovation model or framework that accelerates acceptance, reduces mystery, constant rework and simplifies innovation efforts.  Innovation is dynamic but can be well-managed through a systematic approach like the one provided here.

This work has been a joint collaboration between Agility Innovation Consultants and Ovo Innovation Our goal is to create a common, collaborative innovation framework that any firm can adopt, eliminating some of the mystique that surrounds innovation.

Joint Authors

Paul Hobcraft of Agility Innovation           This email address is being protected from spambots. You need JavaScript enabled to view it.


Jeffrey Phillips of OVO Innovation            This email address is being protected from spambots. You need JavaScript enabled to view it.

The Collaborative Innovation Reference Framework can be viewed at the dedicated Wiki site of: