It really is about knowing the needs, those that can be seen and articulated but also those that are the unmet needs, the jobs we are all struggling to complete but don’t have the ideal solutions to complete it without a lot of ‘spent’ energy and applying solutions designed for other issues.

When we have foresight we need to look at both the external customer ones and to encourage the organizational ones that need extracting and working upon. Then it is for the leadership to focus their innovation creative energies and attention on these two crucial aspects to find new innovation opportunity, it is pretty simple really! 

Well perhaps it is not that simple. Foresight can be a science unto itself.......but we can help you develop your foresight for innovation? Just ask us.